24 August 2026
After months of interviews with top executives across technology, manufacturing, retail, agriculture and beyond, we're proud to launch Beyond the breakthrough: AI's real impact. The content has been researched and created by Investment Reports, published here, as well as in The Washington Post.
This report captures what does and what doesn’t work when companies adopt AI. Three years after generative AI became mainstream, one statistic stood out above the rest: 95 percent of enterprise AI initiatives have yet to generate a return on investment.
Across our conversations, the same theme kept resurfacing: AI is an organizational challenge, not a technological one. The companies pulling ahead aren't the ones with the most sophisticated models — they're the ones that built strong data foundations, invested in workforce readiness, treated governance and cybersecurity as business priorities rather than IT problems, and had the patience to get the fundamentals right before scaling. From IKEA and Mastercard's methodical rollouts to John Deere and Oshkosh bringing AI into the physical world, the pattern holds across every industry we examined.
Read the full feature here: Beyond the breakthrough: AI's real impact
Written by: Konstantin Tumanov
