AI-enabled features such as live tracking, predictive routing and emissions transparency are making it easier than ever for shippers to act on both logistical and environmental insights. But digital systems are only part of the equation. Logistics providers are also investing in low-emission hardware, from green trucks to wind-powered cargo ships. Electric trucks are beginning to scale in regions with mature charging infrastructure, especially China and Western Europe. PSA BDP is establishing green truck corridors, and Uber Freight is working to bring electric vehicles into its active fleet.

At sea, innovation is also beginning to reshape how goods move—and how emissions are addressed. Although aviation often garners the most attention, shipping is a larger emitter, accounting for roughly 3 percent of global greenhouse gas emissions, triple that of air travel. Norwegian chemical tanker operator Odfjell has just performed a successful first-of-its-kind transatlantic voyage using suction sails, sailing from Antwerp to Houston. “We’re also exploring ship design improvements, like lighter hulls and energy-saving features, that would be impractical for retrofitting existing ships. So far, our range of energy- efficiency initiatives has reduced the intensity of carbon emissions of our owned fleet by 53 percent compared to the 2008 baseline. Future vessels could be designed more like sailing ships to maximize wind propulsion,” said Harald Fotland, CEO, Odfjell. The sails, which could reduce fuel consumption by around 8 percent, are just one example of how maritime logistics is evolving. Balancing the financial risks of novel technologies with their long-term value remains a challenge, but companies like Odfjell continue to invest in transformative technologies that could redefine the future of maritime logistics.