May Yamada-Lifton
CEO
Maypro Group
2025-03-18
The pandemic shifted consumer awareness in the U.S. toward preventative care, which drove growth in supplements focused on longevity, sleep, stress, cognition, and beauty. Americans are now "hacking the system" to live healthier, longer lives, and that innovation complements Asia’s long-standing tradition of using natural ingredients medicinally. Expect ingredient innovation across sports performance, cognitive health, women’s health, sleep, mood, and gut health, with a focus on the microbiome’s impact on overall well-being.