The Wellness Revolution

This report explores the thriving wellness industry, valued at an impressive $6.4 trillion in 2023, and uncovers the key factors driving its remarkable expansion.

It delves into the dynamic intersection of health, technology, and consumer behavior, examining trends such as the rise of digital retail, personalized nutrition, and the growing emphasis on self-care. With a focus on innovations in alternative proteins, gut health, supplements, and bioengineered food, this sector presents ample opportunities for businesses to innovate, broaden their reach, and cater to the increasing demand for healthier, tailored products.

Written by: Ignacio Louzan

Senior Project Director and Editor: George Clarke